BRAIDING
Bottega Veneta was established in 1966 by Michele Taddei and Renzo Zengiaro. The name Bottega Veneta means “Venetian atelier” and the company was begun to produce artisanal leather goods. The company’s artisans developed a leather-weaving technique, called intrecciato, that remains a signature of the brand.
Over time Bottega Veneta’s renown grew, thanks to the quality of its craftsmanship and the appeal of its discreet, no-logo design. In the 1970s the company began advertising with the tag line “When your own initials are enough”. By the early 1980s Bottega Veneta was a favorite of the international jet set. Andy Warhol, who did his Christmas shopping in the New York boutique, made a short film for the company in 1980s.
bottega veneta
“When your own initials are enough”.
Bottega Veneta was established in 1966 by Michele Taddei and Renzo Zengiaro. The name Bottega Veneta means “Venetian atelier” and the company was begun to produce artisanal leather goods. The company’s artisans developed a leather-weaving technique, called intrecciato, that remains a signature of the brand.
Over time Bottega Veneta’s renown grew, thanks to the quality of its craftsmanship and the appeal of its discreet, no-logo design. In the 1970s the company began advertising with the tag line “When your own initials are enough”. By the early 1980s Bottega Veneta was a favorite of the international jet set. Andy Warhol, who did his Christmas shopping in the New York boutique, made a short film for the company in 1980s.
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